New website and new identity: TESSIER gets a makeover!
After several months of thinking, discussions and a few changes of heart, we are delighted to unveil our new identity.
But don't worry: behind this new look, TESSIER's DNA remains the same.
In 2025, with Hugues and Élise taking over the management of TESSIER, one priority quickly emerged: modernizing our website.
It must be said that the old one was starting to show serious signs of age! The goal was therefore to start afresh on solid foundations, with a faster, more intuitive site that is above all designed for you.
But as the discussions went on, another idea took hold: what if we took advantage of this overhaul to rethink our visual identity as well?
What was meant to be a simple website redesign gradually turned into a far more ambitious project: new typefaces, harmonized product logos, a new color palette… and finally, a new TESSIER logo that emerged along the way during our graphic explorations. And it was love at first sight!
Its symbol now represents our three worlds: snow, land and water, through three lines evoking a mountain, hills and a wave.Each world also has its own colors, for a more cohesive identity and product ranges that are easier to recognize.
And because modernizing doesn't mean changing everything, we have kept our emblematic red, our logo typeface and, above all, the values that have driven us since 1995.
Let's get back to where we started: the website!
We have completely rethought it to offer you a simpler, smoother and more complete experience.
What's in store: navigation organized around our three worlds, richer product pages, a company page to learn all about us and our values, a FAQ, a blog to share our news, our events and our tips, and 3D configurators to discover your future equipment interactively, and many other features!
Our priority? To help you easily find the information and equipment that suit your wishes and the way you practice.
This project, initially focused on our website, has ultimately become a great collective adventure, as Hugues and Élise explain in this presentation video.
New website and new identity, but still the same passion for innovation, performance and outdoor sports accessible to everyone.
Welcome to this new chapter in the story of TESSIER!
